<option id="uausy"></option>
  • <li id="uausy"></li>
  • array(23) {
      ["id"] => string(2) "96"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(1) "0"
      ["name"] => string(6) "服務"
      ["thumb"] => string(63) "/modules/cms/uploads/recommend/2018/05/15/05797102164099283.png"
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(7) "service"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(88) "定制開發-APP定制開發,微信定制開發,小程序定制開發,網站定制開發"
        ["meta_keywords"] => string(75) "APP定制開發,微信定制開發,小程序定制開發,網站定制開發"
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(21) "show_page_dingzhi.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "1"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2018/05/25/05805654599261264.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
      ["son"] => array(9) {
        [0] => array(22) {
          ["id"] => string(3) "187"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(15) "小程序開發"
          ["thumb"] => string(0) ""
          ["image"] => string(0) ""
          ["desc"] => string(112) "專業微信小程序解決方案|各種場景核心功能,提前布局微信新生態,搶占第一波紅利"
          ["pdir"] => string(0) ""
          ["dir"] => string(6) "wechat"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(107) "小程序_商城小程序_門店小程序_微圈小程序_餐飲小程序開發-藝源科技小程序開發"
            ["meta_keywords"] => string(103) "小程序開發,商城小程序開發,門店小程序開發,微圈小程序開發,餐飲小程序開發"
            ["meta_description"] => string(269) "專注提供專注提供小程序、商城小程序、門店小程序、微圈小程序、餐飲小程序開發,專業團隊,一對一服務,助企業快速生成自己的移動端微商城平臺. 藝源科技小程序采用高性能數據架構,系統穩定安全。"
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(17) "show_page_xcx.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "1"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "199"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(9) "APP開發"
          ["thumb"] => string(0) ""
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(3) "APP"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(65) "app開發_app定制開發_app制作開發公司【藝源科技】"
            ["meta_keywords"] => string(53) "app開發,app定制開發公司,app制作開發公司"
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(17) "show_page_app.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "1"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [2] => array(22) {
          ["id"] => string(3) "244"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(12) "快抖霸屏"
          ["thumb"] => string(0) ""
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(7) "kuaidou"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(71) "快抖霸屏_抖音快手霸屏_短視頻營銷獲客技術提供商!"
            ["meta_keywords"] => string(69) "快抖霸屏,抖音快手霸屏,快抖短視頻搜索,同城爆店碼"
            ["meta_description"] => string(161) "藝源智能云推廣系統13325455411專注快抖霸屏,抖音快手霸屏,同城爆店碼,一款線下與線上流量緊密結合的營銷爆客解決方案。"
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(20) "show_page_douyin.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "2"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(27) "需要短視頻推廣排名"
          ["modelname"] => NULL
        }
        [3] => array(22) {
          ["id"] => string(3) "207"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(14) "AI智能名片"
          ["thumb"] => string(0) ""
          ["image"] => string(63) "/modules/cms/uploads/recommend/2019/07/04/06155550417466502.jpg"
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(2) "ai"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(68) "藝源AI智能名片_名片小程序_智能名片_讓銷售更簡單"
            ["meta_keywords"] => string(97) "藝源AI智能名片,名片小程序,智能名片_讓銷售更簡單,電子名片,二維碼名片"
            ["meta_description"] => string(184) "藝源AI智能名片-讓銷售更簡單。藝源AI智能名片為企業提供名片小程序,智能名片,企業名片,小程序名片,電子名片,二維碼名片等相關的服務。"
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_page_ai.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "3"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [4] => array(22) {
          ["id"] => string(3) "201"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(12) "版權登記"
          ["thumb"] => string(0) ""
          ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814062280145708.jpg"
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(9) "copyright"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(23) "show_page_copyright.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "4"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814063838873717.jpg"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [5] => array(22) {
          ["id"] => string(3) "203"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(12) "商標注冊"
          ["thumb"] => string(0) ""
          ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813359170749750.jpg"
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(9) "trademark"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(131) "商標注冊_商標注冊流程_商標注冊流程及費用_西安商標注冊_西安商標注冊代理-「源知果」藝源科技"
            ["meta_keywords"] => string(103) "商標注冊,商標注冊流程,商標注冊流程及費用,西安商標注冊,西安商標注冊代理"
            ["meta_description"] => string(182) "「源知果」西安提供代理版權登記,代理商標注冊,代理專利申請,代理企業貫標,代理高新技術企業認定的服務;咨詢電話:13325455411。"
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(23) "show_page_trademark.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "5"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/11/06135617157272716.png"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [6] => array(22) {
          ["id"] => string(3) "205"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(12) "網站建設"
          ["thumb"] => string(0) ""
          ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/21/06144566585327511.jpg"
          ["desc"] => string(149) "節約IT成本/降低運維成本/網站安全穩定/不滿意全額退款|節約IT成本/降低運維成本/網站安全穩定/不滿意全額退款"
          ["pdir"] => string(0) ""
          ["dir"] => string(7) "website"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(80) "西安商城網站建設_政府網站建設_學校網站建設就選藝源科技"
            ["meta_keywords"] => string(113) "西安網站建設,西安網絡公司,西安網頁設計,商城網站建設,政府網站建設,學校網站建設"
            ["meta_description"] => string(248) "「藝源科技」是西安一家專業的西安商城網站建設,政府網站建設,學校網站建設的網絡公司,咨詢電話:029-88810146/150 9401 9029。公司擁有10年實踐經驗,為您提供一條龍的互聯網應用解決方案。"
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(21) "show_page_website.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "6"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/24/06146855992801864.jpg"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [7] => array(22) {
          ["id"] => string(3) "208"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "2"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(15) "云服務平臺"
          ["thumb"] => string(0) ""
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(0) ""
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(0)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(0)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(0) ""
            ["formid"] => string(0) ""
            ["url"] => string(21) "http://www.qulvkj.com"
            ["target"] => string(6) "_blank"
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "7"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [8] => array(22) {
          ["id"] => string(3) "202"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(2) "96"
          ["name"] => string(9) "SEO優化"
          ["thumb"] => string(0) ""
          ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813061683398516.jpg"
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(3) "seo"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(90) "【西安SEO優化_西安網站優化_關鍵詞排名優化】-SEO優化公司藝源科技"
            ["meta_keywords"] => string(81) "西安SEO優化,西安SEO優化公司,西安網站優化,西安網站優化公司"
            ["meta_description"] => string(244) "藝源科技(yysweb.com),專注為企業提供百度等搜索引擎整站SEO優化服務,針對不同行業、網站情況給出不同策略、報價和SEO建議;是您值得信賴的seo診斷、顧問咨詢等云SEO技術服務外包商。"
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(17) "show_page_seo.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "8"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813062712033401.jpg"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
      }
    }
    
    				
    當前位置: 首頁 > 售后 > 藝源智庫
    小程序對于電商行業意味著什么?
    時間:2019-01-02 16:58:04
    文章發布:李陽
    原創作者:未知
    來源:互聯網

    在2017年內,微信小程序共發布32次,開放了不少新功能,1.7億的日活量,58萬個接入的小程序,讓17年的小程序邁出了它的第一步,這一步的成果超出了人們的想象。


    “用完即走,但走了還要回來”這是在2018微信公開課中,張小龍對于微信小程序理念的補充與完善。這一理念的補充,補全了小程序未來的使用場景,讓人們更加直觀的了解小程序的用途。


    而對于電商領域,小程序意味著什么?在什么場景下適用于小程序?應該怎么去展開營銷?


    小程序對于電商行業意味著什么?-藝源科技


    一、入口


    在流量為王的時代,一個電商平臺,沒有流量入口的支撐,是很難成功的。


    1. 線上


    小程序自身的入口先由開始的發現入口,到搜索加入小程序內容,再到如今微信的頂部任務欄。到了今日,微信對于小程序的重視程度越來越高。每次我們使用完的小程序都會在頂部任務欄中顯示,不用安裝 任何程序,真正做到了“用完即走,走了再回來”的理念。


    2. 線下


    開始小程序只能通過掃碼進入,在加入了「附近的小程序」功能之后,現在線下小程序更加容易被用戶獲取,省去了掃碼步驟,大大提高了線下實體店與小程序的結合能力。


    對于入口方面,騰訊在微信中已經開放了很大的權限,在開始的公開課中提到了智慧門店,相信在后面的日子中,線下與線上關系將會越來越密切,電商企業未來在微信中能獲取流量的入口也將會越來越多樣化。


    二、營銷


    微信對于自身的社交屬性很清楚,所以在小程序中,針對社交的活動也層出不窮。


    1. 社群、社交的快速裂變


    微信有一個其他產品無法比擬的優勢,那就是有著龐大的用戶群體,依托于微信的社交屬性,用戶可以進行更多的分享,通過社群、社交的流量來完成交易。在大型活動時(如雙十一、雙十二等),運營者可以通過分享小程序的單件商品、活動等,發到用戶群中?;蛲ㄟ^某種有趣的活動,吸引人們去分享,達到快速裂變的目的。


    2. 拉新促活


    傳統電商中的活動在APP中同樣適用,如現在小程序推出的拼團玩法、集獎玩法、 砍價玩法、買贈玩法等;同時基于微信的特殊場景下, 特別推出了社交立減金,通過小程序內購物,付款成功后,用戶可以獲得購物“立減金”,分享好友或微信群后,完成“立減金”的領取。通過這樣的社交分享 優惠金政策,營銷者運用得當的話,小程序會給企業帶來大量的新用戶,新用戶的購買轉化率也將提高。


    3. 快速的交易轉化


    小程序的理念為用完即走,我們對于電商小程序的定義也應如此,電商平臺需要的是成交率,小程序作為電商成交的一個平臺,通過活動或其他媒介的方式,對用戶進行沖動性刺激性消費的引導,從而達到快速轉換的效果。當用戶下次再次想去購買商品時,他能通過微信快速的找到你的“商店”,無需再次打開其他APP,在微信中可完成二次轉化。


    2017年算是小程序小試牛刀的一年,2018年才將是小程序正式發力的時間。當用戶與企業對這一新產品形態習慣之后,小程序電商的下一步應用場景也許會更多,對于電商的營銷策略也會越來越豐富多彩。

    小程序開發
    標簽: 微信小程序
    *版權申明:本站部分文章由藝源科技收集整理,不代表我們的觀點。如果這篇轉載侵犯您的版權,請及時聯系我們刪除!
    為您推薦
    最新文章
    掃碼加他,免費獲取方案
    久久青草费线频观看地址_少妇久久久久久久久久_亚洲欧洲自拍拍偷午夜色_国产sm重味一区二区三区
    <option id="uausy"></option>
  • <li id="uausy"></li>